With the unbelievable growth of mobile gadgets such as smartphones and tablets, it’s now more critical than ever to opt for responsive web design services. Your existing and potential clients are surfing on mobile gadgets more than ever before, needing access to your site and to contact you no matter what device they’re using. Therefore, you need a website that caters to their needs.
If you still need to be convinced, the following are 6 key benefits of opting for a responsive website.
Mobile use keeps rising
More than 50 percent of adults own smartphones and more than 60 percent of web traffic originates from mobile devices. And these figures are increasing all the time. So, to ensure all your clients access your site, your design must work on all gadgets all the time. And as the marketplace is so competitive, you cannot afford to lose even one customer.
Easy to manage
Why pay for web design and creation, and then manage several websites when you can build just one? This keeps things simple, saves time and is good for your ROI. Then, when it’s time to update content, you do it just once instead of across many platforms.
Enhanced user experience
There are plenty of reasons why you need a responsive site for your business, but they all come down to providing your customers with an enhanced user experience. With a responsive site, you no longer have to side scroll, pinch, or zoom to view the whole site on a mobile device. Additionally, better user experience improves brand perception, lowers bounce rates, and boosts website conversions.
Easily adapts to many device sizes
Do you want your site to look stunning, no matter the size of device or screen? Then you should opt for responsive web design. But don’t just think about today’s smartphones and tablets. Contemplate the future with Google Glass, smart watches, as well as other new devices that’ll be designed for surfing. Responsive web design will also work for them.
You want your website to rank positively in mobile and desktop searches. With responsive website design, you just need to optimize and control one domain and one edition of each page. If you decide to build a different mobile site, you’re going to double your work as well as that of your marketing staff. It’s easier to optimize a responsive site for your customers and search engines as you can put all your energies in one place.
With most companies doing most of their marketing on social media, your clients are more likely to access your site from mobile devices. A responsive website allows mobile viewership, making it easier to manage marketing and SEO campaigns.